Type of Publication: Article in Collected Edition

Grundlagen der Kommunikationspolitik des Handels

Author(s):

Barth, K.

Editor:

Hermanns, A.; Schmitt, W.; Wißmeier, U. K.

Title of Anthology:

Handbuch Mode-Marketing (Band II)

pages:

977-1005

Publisher:

Deutscher Fachverlage

Location(s):

Frankfurt/Main

Publication Date:

1999

Citation:

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