Type of Publication: Article in Collected Edition

Kommunikationspolitik der Handelsbetriebe

Author(s):

Barth, K.

Editor:

Berndt, R.; Hermanns, A.

Title of Anthology:

Handbuch Marketing-Kommunikation

pages:

877-894

Publisher:

Gabler

Location(s):

Wiesbaden

Publication Date:

1993

Citation:

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