Type of Publication: Article in Collected Edition

Stichwort "Handelsforschung"

Author(s):

Barth, K.

Editor:

Tietz, B.

Title of Anthology:

Handwörterbuch des Marketing (HWM)

pages:

864-875

Publisher:

Schäffer-Poeschel

Location(s):

Stuttgart

Publication Date:

1995

Citation:

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