Vorträge
Enhancing Perceived Value of Customer Solutions: The Role of Dialog
- Author(s):
- Schmitz, G.; Modlich, S.
- Name of Event:
- Abstract of work in progress presented at the 3rd International Conference on Business Market Management
- Location:
- St. Gallen
- Year:
- 2008
Abstract
Enhancing Perceived Value of Customer Solutions: The Role of Dialog